QVED 2016 – Editorial Design Conference Munich
February 25th – 27th , Alte Kongresshalle Munich

Soul food – for magazine makers and lateral thinkers, wordsmiths and picture-wrights, storytellers and chroniclers.
QVED is back: text kisses design, transformation kisses tradition, Munich nibbles the Netherlands and food magazines canoodle with hungry visitors.

Newspapers, blogs and columns, independent and public, niche and corporate – the QVED takes editorial at its word. It clears a path through the media forest, exposing its designers to the light of day and the eyes of the world.

QVIG, the little sister of QVED


A story is a story is a story is a story. Or is it? With listeners becoming readers, and readers becoming users, storytellers have to keep re-inventing themselves. So let us talk about the ever-changing nature of editorial design, the endless wellspring of new ways of storytelling, and what may lie abreast.

The fourth international Editorial Design Conference will see magazine makers offering insights into new global trends and surprising counter-trends, and examining contemporary transformations. Gathering under the question, “Quo Vadis Editorial Design?” (QVED for short), designers, journalists and publishers discuss their latest work, providing a glimpse into their successful and failed projects alike, and showing examples from others who have inspired them. Europe’s largest conference on editorial design is more than conference by and for editors: it is pure inspiration for designers from every field.

Hot topics 2016
_ Text Kisses Design: Collaboration between editorial and graphics
_ Transformation Kisses Tradition: Reshaping digital
_ Munich Kisses The Netherlands: Editorial design among the Dutch – a look at the MCBW 2016 Partner Country.

And there's more
_ Sessions on magazine photography and illustration 
_ Exhibitions, workshops and a party


QVIG, the little sister of QVED, is a Saturday-morning, half-day conference focussing on information graphics in editorial design. Tickets available as stand-alone or combined with QVED.

QVED is curated and hosted by Boris Kochan, Horst Moser and Steven Watson. In co-operation with Mike Koedinger, Kati Krause and Jeremy Leslie.
The little sister-conference QVIG is curated by Michael Stoll and Boris Kochan.

QVED is an annual event and is part of the Munich Creative Business Week (MCBW). QVED is held in the Alte Kongresshalle (Old Congress Hall) within the MCBW Forum. With support from Bayern Design GmbH and the Bavarian State Ministry for Commerce and Media, Energy and Technology.

QVED and QVIG will feature German and English interpreters at all events.


New York, USA

For the past twenty years, Debbie has been President of Sterling Brands, where she has worked on the redesign of over 200 global brands, including projects with P&G, Colgate, Nestle, Kraft and Pepsi. In 2014, she was named President, Chief Marketing Officer of the firm. In 2013, Debbie was named one of the most influential designers working today by GDUSA. Debbie is the founder and host of...

The New York Times
New York, USA

Gail Bichler is the design director of The New York Times Magazine. She began her career at Chicago based Studio Blue, a design group that specializes in creating art books. She later founded Gail Bichler Design, a small studio catering to museum and publishing clients and served as a visiting professor at Minneapolis College of Art and Design. In 2004, She relocated to New York and worked as...

Mark Porter Associates
London, UK

Mark Porter ist ein international anerkannter Editorial Designer.

Er begann seine Karriere in der Welt der Magazine, wo er als Art Direktor für Magazin-Ikonen wie Colors und Wired tätig war. Im Anschluss wurde er Kreativdirektor beim englischen Guardian, wo er eine komplett neue visuelle Identität aller Bereiche erschuf – unter anderem mit einem bahbrechenden Relaunch der Zeitung und...

Hopp und Frenz
Hamburg, D

Michael Hopp war viele Jahre Journalist, Autor und Chefredakteur („Wiener“, „Cash Flow“, „Männer Vogue“, „TV Movie“), bevor er sich 2009 mit dem Redaktionsbüro Hopp und Frenz selbständig machte. Im Corporate Publishing arbeitete Hopp für „Deutsche Bahn“, „Deutsche Post“ und im Auftrag von Hoffmann & Campe Corporate Publishing aktuell für RWE, BMW, T-Systems, United Grinding, den...



Quo vadis Editorial Design? Soul Food –
for magazine makers and lateral thinkers,
wordsmiths and picture-wrights, storytellers and chroniclers.

Conference dates:

Thursday, February 25th 2016
as of 9 am registration
10 am – 8 pm conference
(lunch break)

Friday, February 26th 2016
as of 9 am registration
10 am – 6.30 pm conference
(lunch break)

Saturday, February 27th 2016
as of 9 am registration
3 pm – 9 pm conference


Quo vadis Info-Grafik? Half-day conference focussing
on information graphics in editorial design.

Conference dates:

Saturday, February 27th 2016
as of 9 am registration
10 am – 2 pm QVIG conference




Saturday as of 9 pm food magazines / food contest and conference party


Alte Kongresshalle

The Alte Kongresshalle (Old Congress Hall) has been a centre for public and private events since it was built in 1952/53. Set in grounds near Theresienwiese at the heart of Munich, the imposing building underwent extensive restoration and technical modernization by the Edith-Haberland-Wagner Stiftung in 2007 and is now an ideal setting where various kinds of individual events can be staged.

The main hall of the Alte Kongresshalle offers a space for concerts, conferences and congresses. The mezzanine gallery and hall gallery create the perfect atmosphere for smaller private or business events, while the stunning entrance foyer is a prestigious setting for gala evenings, premieres or receptions.

The outstanding feature of this heritage-protected and highly versatile event venue is its retro-futuristic architecture. Its severely simple and clean lines are continued throughout the interior and define the unique character of this landmark of Munich culture.

Alte Kongresshalle, Theresienhöhe 15, 80339 München




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