Illustrating Science for a Non-Specialist Audience

Minimalist and abstract iconography may be the best way to communicate complex findings within a scientific research community, but this design approach can be off-putting to non-specialists. If an information graphic does not incorporate immediately-visible context, a familiar visual vocabulary, or a welcoming gesture for the non-specialist reader, it may simply confirm a preconception that the content itself is abstract and unrelatable – thereby shutting down the opportunity to convey that information to a new audience.

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